US BABY APPAREL STORE – From $0 to $781k ARR in 2021
Being in a hyper competitive baby clothing market we had to follow our Purple Protocol to a tee in order to not overspend bidding against much larger competitors. We started with Foundational C.A.R. to nail down our buyer persona, second phase was auditing the site and increasing our overall conversion rate to 4%+. Afterwards we started building up our top of funnel audiences whilst testing creatives & finding what seems to resonate most with our target demographic. With the help of Facebook & Google shopping ads we scaled the store to an average $156k MRR in a matter of just 5 months.
US ART STORE – From $0 to $947k ARR in 2021
This predominantly high ticket info product site was solving a big pain point in a hungry market, so we knew right from the start we’ll be able to aggressively scale in a matter of months. After implementing our 3-step Purple Protocol we nailed down which creatives & copy trigger a burning desire within our prospects to make them WANT to but the product. Since showing the product being used was our most effective selling point, we put our focus on Facebook video ads & Youtube ads. As a result we were able to scale their brand to 7-figure in revenue.
US VAPING COMPANY – From $14K MRR To $120K MRR In 5 Months
This nicotine replacement brand could not get any ads approved since their product was seen as tobacco related even though the main benefit of their product is helping people stop smoking. All revenue had been generated with organic following however, they didn’t have a vehicle to scale from $14k MRR. After leading them step by step through our Security process, we started publishing ads that we knew could get approved. After the warming up phase which we recommend for all new accounts; we followed our Foundational C.A.R. to create ads that will resonate with our target demo. In less than 5 months we managed to scale an “unscalable” product to $118k monthly revenue using Facebook and Google ads.
UAE HOME DECOR – From $146k ARR in 2019; to $1.7M ARR in 2021
Before working with us this high ticket Ecom brand ran very few ads & was generating most of their sales from organic sources. When we onboarded the client we had to test out how to bid accordingly due to very little historical data. Additionally, higher ticket stores have a lot less conversions happening since the price points are higher. We avoided needless overspending by following our ad testing frameworks which are the third phase of our Purple Protocol. This allowed us to 10X their 2019 revenue in 24 months.
US PET – From $130k ARR in 2020; to $793k ARR in 2021
This small business owner never ran any ads for his store. Their customers came from the fundraising campaigns they organized for local shelters. Organic growth is healthy & always welcome, but it requires a lot of time, effort and luck as well. At a certain point, they realized they’ll have to attract new customers to grow, that’s why we started working together. Paid ads act as leverage that can propel a brand from zero to hero in a matter of days. We launched our first ad in November 2020 & scaled them from $130k ARR to $784k ARR in 2021 using our 3-step Purple Protocol.
EU FASHION BRAND – From €63K MRR To An Average €719K MRR In 1 Year
General stores offering a wide range of products require a lot more testing. That’s why it’s vital to find profitable low-hanging fruits early on. These act as a supply of ad budget that goes into discovering new winning campaigns. Spreading yourself too thin straight from the start can be a costly mistake. That’s why we started by identifying 3-5 evergreen products with good potential. These accounted for 80% of the store’s revenue in the startup stage. We kept reinvesting a % of our daily profits into testing pools that ran in the background at smaller budgets.
US FASHION BRAND – $30K MRR To An Average $406K MRR In 12 Months
Being on a pretty tight schedule we had to move fast. The most demanding part was coming up with a high amount of new creative tests every single day. The second obstacle we had to overcome to hit our goals was FB’s daily spending caps. The campaign was a success & our results were considerably higher than expected. Especially when you take into consideration the fact that we had to focus on cold traffic only for this account.
US COSMETICS STORE – From $0 to $550k ARR SINCE OCT 2019
Going all the way back to 2018, this client of ours never ran ads before working with us. They got most of their traffic from educational videos they posted on Youtube. Even though they enjoyed creating them, it required a lot of time and effort. And still manufacturing all the products by hand, expansion was out of the question. After 2 months of working together, they stopped producing YT videos & could allocate more time to other aspects of their business. Thanks to our Purple Protocol we managed to generate $1.1.M in sales in 24 months.
US PET BRAND – From $27K MRR To An Average $118K MRR In 4 Months
Another case of a brand that grew organically without the help of any paid advertising. After the onboarding process, we started testing out retargeting creatives and formats. In most cases, we like to test all available ad inventory trpes to hit different pockets of audiences. Next, we focused on TOF creative testing, followed by targeting testing. When all segments of the funnel start working as one unit that’s when true results start coming in. As a result, we’ve seen 10000%+ ROAS days & averaging an 899% return on advertising spend.
US FASHION BRAND- From $322k ARR in 2019; to $2.2M ARR in 2021
This fashion store was generating around $300k ARR before working with us. After implementing our Foundational C.A.R. and CRO audits we were able to resonate more with our prospects & double our conversion rates. Step 3 was the implementation of our creative testing framework which resulted in ads that went viral on Facebook. Along the way we also added Google campaigns that propelled the brand to over $2.2M in sales in 2021.
US FASHION BRAND – From $23K MRR To An Average $89K MRR In 10 Months
First time dealing with this unique & niche market was an interesting learning experience. Only 10 months after starting we ended up with more than half a million in revenue for the client. Our setup process for new accounts always remains the same, no matter the project. After Foundational C.A.R. and a thorough CRO audit we started coming up with ad copy & creative angles.
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